Digital Account Director, Belfast


The focus of this role is to develop a strong relationship with our clients, based on trust and mutual respect to produce insight-led, digital-first, effective creative solutions. The right person will be an experienced relationship builder and business developer with a marketing or creative/digital agency background. You will have a successful track record in leading brand, design and digital projects, and experience in business to business marketing is a must.

You'll deliver effective results for our clients by providing a strong analytical foundation to uncover fresh and innovative insights/ business opportunities and inspiring creative ideas. Adept at using qualitative research, trends, market data and your own learned knowledge you can interrogate, write and shape briefs which enable the strategic, brand, creative and digital teams to produce innovative, engaging and effective brand solutions and campaigns.Additionally, you'll seek secondary market and research data to monitor cultural and social trends and their impact on consumers' attitudes, behaviours and perceptions, and will work with our Strategic Planner when appropriate to commission research, both quantitative and qualitative to inform and support brand strategy.

Working across the disciplines of branding, digital, design & marketing across all platforms, you will develop a full understanding of your client's world, targets, opportunities and challenges, enabling you to act as their voice within the agency, with the goal of producing innovative, engaging and effective brand solutions and campaigns.

You inspire and foster collaboration between our internal teams to deliver integrated, brand-centric solutions. You're also proactive in developing new brand initiatives and spotting opportunities to develop our business through identifying and creating opportunities with and between existing clients, and spotting new business opportunities in order to grow revenue.

Thoroughly comfortable and professional in championing your clients requirements, you are a skilled and engaging communicator, undaunted by presenting at the highest level.

Working with the Operations and Client Services team you take responsibility for cost calculation, budget tracking and you always have one eye on ensuring key project milestones and client objectives are achieved.

The Specifics:

You'll be working as part of a supportive team that works together to find the most effective solutions for our clients' business problems. Your role as part of this team will be to work alongside our senior client services, strategic and digital teams to take client briefs and turn them into integrated brand and digital strategies.

The following criteria are essential and you must be able to demonstrate these:

  • You can work at speed, are collaborative and a strong team player - it's second nature to you.
  • A digital native, you combine your solid business understanding with excellent leadership, coordination and communication skills.
    Understand how brand, advertising and consumer behaviour fit together to deliver powerful customer experiences online
  • Play an advisory role, serving as a digital advisor to both partner agencies and clients
  • Drive brand innovation online for clients
  • Build and maintain strong connections to the industry that ensure you are on the forefront of key trends in all or most of the key areas of digital media.
  • Deadlines don't phase you, and nor does presenting and dealing with clients and partner agencies at a senior level.
  • Work as part of an agency team to ensure that brand communications are brought to life in all online communications to achieve client target.

Familiarity with project management tools such as Microsoft Project, Slack, Trello and/ or Basecamp, and Google Analytics certification is desirable.


If you fit these criteria, please apply by sending your up-to-date CV, together with a cover letter explaining how you fit the criteria, to joanne.curran@avb-group.com on or before Tuesday 25 June 2019.